Amplify POC Elevates Cape Businesses Of Color
March 13, 2023
5 min read
Amplify POC Cape Cod
In May 2020, amid widespread uproar following the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and others, Tara Vargas Wallace decided to start Amplify POC Cape Cod, a racial justice initiative that helps bolster the work of businesses owned by people of color (POC) on the Cape.
Ms. Vargas Wallace, a Yarmouth Port resident who previously lived in Hyannis, recently spoke with the Enterprise about Amplify’s past, present and future.
Outrage over the deaths in 2020, she said, was coupled with a desire to support the Black community—and one idea that stuck was supporting Black-owned businesses. People looked to her for a local list of such businesses.
For years, Ms. Vargas Wallace has been involved with several social justice groups including the Cape Cod chapter of the National Association for the Advancement of Colored People (NAACP) and the Martin Luther King Jr. Action Team.
Stay up to date on what Amplify has been up to and how we are making an impact in the community.
Amplify POC Cape Cod will use two ARPA awards totaling $110,000 to start an equity fund for students and business owners in 2023, according to founder and CEO Tara Vargas-Wallace.
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